Muse

End to end app

Muse

End to end app

Muse

End to end app

Muse

End to end app

Muse is an app to engage, guide, and educate users about art and architecture through immersive story telling

Muse is an app to engage, guide, and educate users about art and architecture through immersive story telling

Muse is an app to engage, guide, and educate users about art and architecture through immersive story telling

Muse is an app to engage, guide, and educate users about art and architecture through immersive story telling

00

role

UX/UI Designer Researcher

category

UI/UX Design

year

2023

timeframe

4 weeks

00

role

UX/UI Designer Researcher

category

UI/UX Design

year

2023

timeframe

4 weeks

00

role

UX/UI Designer Researcher

category

UI/UX Design

year

2023

timeframe

4 weeks

00

role

UX/UI Designer Researcher

category

UI/UX Design

year

2023

timeframe

4 weeks

Background

Audio tours started with the advent of audio cassettes due to their portability and ease of recording. We have come a long way since those early days and museums have evolved, creating a myriad of museum specific apps. Most common features of these apps are; maps, historical information on the museum pieces, and the artists behind them. Despite all the Museum’s best efforts, most visitors still do not take full advantage of all this info.

An AAM study found that 91% of museums believe that audio tours are an effective way to provide information to visitors.

Users increased session duration by 74% as a result of using a new audio feature.

There is room for improvement, only 25% of museums said that their audio tours are “excellent.”

Muse [ myōoz ] verb;

- to think or meditate on some subject.

- to comment thoughtfully or ruminate upon.the word muse comes from the Anglo-French muser, meaning “to gape, to idle, to muse” (Amuse has the same source.)

Problem

Museum apps have traditionally followed a costly and limited model, where each museum hires an agency to create a standalone app that users delete after their visit. Developing museum apps like this is costly and limits their functionality, providing a disservice to both museums and users.

Solution

Muse’s foundation is created by singing up multiple Museums to host content on Muse’s platform saving the museum expensive, custom apps and providing Muse a wide array of content. With more content Muse can offer users a continuous feed of new content, personalized recommendations, and the ability to follow favorite artists, art pieces, and museums.

tools

• Figma

• FigJam

• Handsketch

• After Effects

deliverables

• User Interviews

• Site Map

• Brand Style Guides

• Information Architecture

• Wireframes

• Prototype

INTRODUCTION

01

Research

Initiating the research process through conducting user interviews and a competitive analysis provided valuable insights into the perceptions of art and museums from potential users.

Competitive Analysis

Analyzing other companies, it became apparent which areas they dominated and where the industry lacked innovation. Existing apps primarily focused on offering either audio tours with minimal content or providing read-only information about artwork, leaving a gap for immersive audio content.

Vidi Guide

Has a decent amount of content but is only searchable by location. All tours are individual purchases.

VoiceMap

The best feature was the AR and map. It allows users to create and sell their own tours, which translates into some mediocre tours

Smartify

Approaches art as a whole. They have many tours and methods to experience art, has a scan feature that recognizes pieces and pulls up content.

DailyArt

An app that primarily focuses on art history through sharing a single art piece, daily. Sadly there is not an audio feature.

User Interviews

5 participants
Ages 33- 50
15 questions
Continuing research, interviews were conducted to empathize and understand the users' motivations, experience, pain points, and expectations behind their museum going experience.

4 / 4

Interviewees said audio tours could change the way they learn about art & architecture

3 / 4

Interviewees said they would pay for an app with these services

1 / 4

Interviewees thought current audio tours meet their expectations

"Audio stitches a story with the art."

Cassie - Zurich, Switzerland

"Seeing paintings in person is a different experience"

Brooke - Portland, Oregon

"I've done an audio tour before… I'm usually looking at the wrong painting!"

Emily - Sonoma, California

How Might We?

1. How might we engage the user into looking at the art, not the phone?
2. How might we make the tour feel more like an adventure?
3. How might we confirm where the user is along their journey?

RESEARCH

01

Research

Initiating the research process through conducting user interviews and a competitive analysis provided valuable insights into the perceptions of art and museums from potential users.

Competitive Analysis

Analyzing other companies, it became apparent which areas they dominated and where the industry lacked innovation. Existing apps primarily focused on offering either audio tours with minimal content or providing read-only information about artwork, leaving a gap for immersive audio content.

Vidi Guide

Has a decent amount of content but is only searchable by location. All tours are individual purchases.

VoiceMap

The best feature was the AR and map. It allows users to create and sell their own tours, which translates into some mediocre tours

Smartify

Approaches art as a whole. They have many tours and methods to experience art, has a scan feature that recognizes pieces and pulls up content.

DailyArt

An app that primarily focuses on art history through sharing a single art piece, daily. Sadly there is not an audio feature.

User Interviews

5 participants
Ages 33- 50
15 questions
Continuing research, interviews were conducted to empathize and understand the users' motivations, experience, pain points, and expectations behind their museum going experience.

4 / 4

Interviewees said audio tours could change the way they learn about art & architecture

3 / 4

Interviewees said they would pay for an app with these services

1 / 4

Interviewees thought current audio tours meet their expectations

"Audio stitches a story with the art."

Cassie - Zurich, Switzerland

"Seeing paintings in person is a different experience"

Brooke - Portland, Oregon

"I've done an audio tour before… I'm usually looking at the wrong painting!"

Emily - Sonoma, California

How Might We?

1. How might we engage the user into looking at the art, not the phone?
2. How might we make the tour feel more like an adventure?
3. How might we confirm where the user is along their journey?

RESEARCH

01

Research

Initiating the research process through conducting user interviews and a competitive analysis provided valuable insights into the perceptions of art and museums from potential users.


Competitive Analysis

Analyzing other companies, it became apparent which areas they dominated and where the industry lacked innovation. Existing apps primarily focused on offering either audio tours with minimal content or providing read-only information about artwork, leaving a gap for expansive audio content.

Vidi Guide

Has a decent amount of content but is only searchable by location. All tours are individual purchases.

VoiceMap

The best feature was the AR and map. It allows users to create and sell their own tours, which translates into some mediocre tours

Smartify

Approaches art as a whole. They have many tours and methods to experience art, has a scan feature that recognizes pieces and pulls up content.

DailyArt

An app that primarily focuses on art history through sharing a single art piece, daily. Sadly there is not an audio feature.

Research

Initiating the research process through conducting user interviews and a competitive analysis provided valuable insights into the perceptions of art and museums from potential users.


Competitive Analysis

Analyzing other companies, it became apparent which areas they dominated and where the industry lacked innovation. Existing apps primarily focused on offering either audio tours with minimal content or providing read-only information about artwork, leaving a gap for expansive audio content.

4 / 4

Interviewees said audio tours could change the way they learn about art & architecture

3 / 4

Interviewees said they would pay for an app with these services

1 / 4

Interviewees thought current audio tours meet their expectations

"Audio stitches a story with the art."

Cassie - Zurich, Switzerland

"Seeing paintings in person is a different experience"

Brooke - Portland, Oregon

"I've done an audio tour before… I'm usually looking at the wrong painting!"

Emily - Sonoma, California

How Might We?

1. How might we engage the user into looking at the art, not the phone?
2. How might we make the tour feel more like an adventure?
3. How might we confirm where the user is along their journey?

RESEARCH

01

Research

Initiating the research process through conducting user interviews and a competitive analysis provided valuable insights into the perceptions of art and museums from potential users.


Competitive Analysis

Analyzing other companies, it became apparent which areas they dominated and where the industry lacked innovation. Existing apps primarily focused on offering either audio tours with minimal content or providing read-only information about artwork, leaving a gap for expansive audio content.

Vidi Guide

Has a decent amount of content but is only searchable by location. All tours are individual purchases.

VoiceMap

The best feature was the AR and map. It allows users to create and sell their own tours, which translates into some mediocre tours

Smartify

Approaches art as a whole. They have many tours and methods to experience art, has a scan feature that recognizes pieces and pulls up content.

DailyArt

An app that primarily focuses on art history through sharing a single art piece, daily. Sadly there is not an audio feature.

Research

Initiating the research process through conducting user interviews and a competitive analysis provided valuable insights into the perceptions of art and museums from potential users.


Competitive Analysis

Analyzing other companies, it became apparent which areas they dominated and where the industry lacked innovation. Existing apps primarily focused on offering either audio tours with minimal content or providing read-only information about artwork, leaving a gap for expansive audio content.

4 / 4

Interviewees said audio tours could change the way they learn about art & architecture

3 / 4

Interviewees said they would pay for an app with these services

1 / 4

Interviewees thought current audio tours meet their expectations

"Audio stitches a story with the art."

Cassie - Zurich, Switzerland

"Seeing paintings in person is a different experience"

Brooke - Portland, Oregon

"I've done an audio tour before… I'm usually looking at the wrong painting!"

Emily - Sonoma, California

How Might We?

1. How might we engage the user into looking at the art, not the phone?
2. How might we make the tour feel more like an adventure?
3. How might we confirm where the user is along their journey?

RESEARCH

02

Ideation

Storyboard

Muse goes even further by offering customized suggestions. By analyzing user preferences and interests, Muse is able to provide personalized recommendations on artworks, exhibits, and events that users may find interesting. This feature ensures that users never miss out on any hidden gems or must-see pieces in the museum. With Muse, the possibilities are endless, and the user's journey through the museum becomes a truly unique and enriching adventure.

Storyboard showing Muse's primary objectives, custom user-based audio tours - Images are AI generated

IDEATION

02

Ideation

Storyboard

Muse goes even further by offering customized suggestions. By analyzing user preferences and interests, Muse is able to provide personalized recommendations on artworks, exhibits, and events that users may find interesting. This feature ensures that users never miss out on any hidden gems or must-see pieces in the museum. With Muse, the possibilities are endless, and the user's journey through the museum becomes a truly unique and enriching adventure.

Storyboard showing Muse's primary objectives, custom user-based audio tours - Images are AI generated

IDEATION

02

Ideation

Storyboard

Muse goes even further by offering customized suggestions. By analyzing user preferences and interests, Muse is able to provide personalized recommendations on artworks, exhibits, and events that users may find interesting. This feature ensures that users never miss out on any hidden gems or must-see pieces in the museum. With Muse, the possibilities are endless, and the user's journey through the museum becomes a truly unique and enriching adventure.

Storyboard showing Muse's primary objectives, custom user-based audio tours - Images are AI generated

IDEATION

02

Ideation

Storyboard

Muse goes even further by offering customized suggestions. By analyzing user preferences and interests, Muse is able to provide personalized recommendations on artworks, exhibits, and events that users may find interesting. This feature ensures that users never miss out on any hidden gems or must-see pieces in the museum. With Muse, the possibilities are endless, and the user's journey through the museum becomes a truly unique and enriching adventure.

Storyboard showing Muse's primary objectives, custom user-based audio tours - Images are AI generated

IDEATION

03

Information Architecture

Feature Roadmap

Roadmap defining what is necessary for the app vs. nice features that can come latter

Site Map

Muse empowers the user to have full control of the museum tour by prioritizing user flexibility and customization. Flexible IA through use of favoriting cards (art pieces, exhibits, artists, or museums) allowing the user to make their own tours. Emphasis was taken away from the phone screen while playing audio content letting the user to fully immerse themselves into the art experience.

Muse's site map showing the card IA

User Flow: User searches and adds content to a existing tour

INFORMATION ARCHITECTURE

03

Information Architecture

Feature Roadmap

Roadmap defining what is necessary for the app vs. nice features that can come latter

Site Map

Muse empowers the user to have full control of the museum tour by prioritizing user flexibility and customization. Flexible IA through use of favoriting cards (art pieces, exhibits, artists, or museums) allowing the user to make their own tours. Emphasis was taken away from the phone screen while playing audio content letting the user to fully immerse themselves into the art experience.

Muse's site map showing the card IA

User Flow: User searches and adds content to a existing tour

INFORMATION ARCHITECTURE

03

Information Architecture

Feature Roadmap

Roadmap defining what is necessary for the app vs. nice features that can come latter

Site Map

Muse empowers the user to have full control of the museum tour by prioritizing user flexibility and customization. Flexible IA through use of favoriting cards (art pieces, exhibits, artists, or museums) allowing the user to make their own tours. Emphasis was taken away from the phone screen while playing audio content letting the user to fully immerse themselves into the art experience.

Muse's site map showing the card IA

User Flow: User searches and adds content to a existing tour

INFORMATION ARCHITECTURE

03

Information Architecture

Feature Roadmap

Roadmap defining what is necessary for the app vs. nice features that can come latter

Site Map

Muse empowers the user to have full control of the museum tour by prioritizing user flexibility and customization. Flexible IA through use of favoriting cards (art pieces, exhibits, artists, or museums) allowing the user to make their own tours. Emphasis was taken away from the phone screen while playing audio content letting the user to fully immerse themselves into the art experience.

Muse's site map showing the card IA

User Flow: User searches and adds content to a existing tour

INFORMATION ARCHITECTURE

04

Design

Branding

Muse’s branding captures the essence of elegance and tradition with thin lines and a gently sloping arch reminiscent of ancient Roman architecture. The timeless color palette added depth, warmth, and contrast, immersing the user in the world of art with a touch of refined sophistication.

Style board showcasing the overall look and feel of the app

Branding guidelines

Wireframes

The following wireframes show the development of one the key functions, the Exhibit (tour preview) and Audio Playback.

Sketch Wireframes

Finding an Audio Tour
based on user location

DESIGN

04

Design

Branding

Muse’s branding captures the essence of elegance and tradition with thin lines and a gently sloping arch reminiscent of ancient Roman architecture. The timeless color palette added depth, warmth, and contrast, immersing the user in the world of art with a touch of refined sophistication.

Style board showcasing the overall look and feel of the app

Branding guidelines

Wireframes

The following wireframes show the development of one the key functions, the Exhibit (tour preview) and Audio Playback.

Sketch Wireframes

Finding an Audio Tour
based on user location

DESIGN

04

Design

Branding

Muse’s branding captures the essence of elegance and tradition with thin lines and a gently sloping arch reminiscent of ancient Roman architecture. The timeless color palette added depth, warmth, and contrast, immersing the user in the world of art with a touch of refined sophistication.

Style board showcasing the overall look and feel of the app

Branding guidelines

Wireframes

The following wireframes show the development of one the key functions, the Exhibit (tour preview) and Audio Playback.

Sketch Wireframes

Finding an Audio Tour based on user location

DESIGN

04

Design

Branding

Muse’s branding captures the essence of elegance and tradition with thin lines and a gently sloping arch reminiscent of ancient Roman architecture. The timeless color palette added depth, warmth, and contrast, immersing the user in the world of art with a touch of refined sophistication.

Style board showcasing the overall look and feel of the app

Branding guidelines

Wireframes

The following wireframes show the development of one the key functions, the Exhibit (tour preview) and Audio Playback.

Sketch Wireframes

Finding an Audio Tour based on user location

DESIGN

05

Design Iteration

Usability Insight

5 participants
Ages 30 - 50
Tasks

• Find the museum Louvre

• Favorite the museum Louvre

• Find the audio tour on Jacques-Louis David

• Play the audio tour

• Skip to the second painting


User testing showed that most tasks were easy for the user to accomplish, however, when asked to skip to the second painting no users looked to see what it was because the UI gave no indication that there was more content below. Revising he layout to a vertical orientation drew the user to scroll down and look at all the pieces on the tour.

Design Iteration

Usability Insight

5 participants
Ages 30 - 50
Tasks

• Find the museum Louvre

• Favorite the museum Louvre

• Find the audio tour on Jacques-Louis David

• Play the audio tour

• Skip to the second painting


User testing showed that most tasks were easy for the user to accomplish, however, when asked to skip to the second painting no users looked to see what it was because the UI gave no indication that there was more content below. Revising he layout to a vertical orientation drew the user to scroll down and look at all the pieces on the tour.

Design Iteration

Usability Insight

5 participants
Ages 30 - 50
Tasks

• Find the museum Louvre

• Favorite the museum Louvre

• Find the audio tour on Jacques-Louis David

• Play the audio tour

• Skip to the second painting


User testing showed that most tasks were easy for the user to accomplish, however, when asked to skip to the second painting no users looked to see what it was because the UI gave no indication that there was more content below. Revising he layout to a vertical orientation drew the user to scroll down and look at all the pieces on the tour.

Design Iteration

Usability Insight

5 participants
Ages 30 - 50
Tasks

• Find the museum Louvre

• Favorite the museum Louvre

• Find the audio tour on Jacques-Louis David

• Play the audio tour

• Skip to the second painting


User testing showed that most tasks were easy for the user to accomplish, however, when asked to skip to the second painting no users looked to see what it was because the UI gave no indication that there was more content below. Revising he layout to a vertical orientation drew the user to scroll down and look at all the pieces on the tour.

Art is front & center

Art is front & center

Highlighting the Art

A carousel highlighting recent artwork at the forefront, enticing users with novel inspiration as the main priority of Muse

Deep dive

Text rich information is set back a few clicks deep to avoid overwhelming a user who is just perusing

Favorites

Favorites

Muse is driven by favorites so minimal input is needed from the user. Muse will categorize Favorites and present them back to the user as Museum, Art Movements, Artists, etc. customized to each individual

DESIGN ITERATION

Prototype

WATCH THE VIDEO

Looking back

Lessons

I am pleased with the way this case study turned out. Incorporating the branding into the UI was quite satisfying. However, the biggest takeaway; focus on the core concepts and don't try to design an entire app, worry less about making it "feel real."

Also, without the aid of those close to me who participated in research and testing, I wouldn't have been able to make this project happen; I am forever in their debt.

Next Steps

I’d like to explore more screens and task flows on how a user at a museum would upload information or audio content to the platform.

whew!

That was a lot, thanks for reading this far!

That was a lot, thanks for reading this far!